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Video Brief
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ZR Cinema · Production
Video Brief
Before we shoot, we plan. Fill out this brief so we can walk into every production with a clear vision, the right gear, and zero guesswork.
01
Your Information
First Name
Last Name
Email Address
Phone Number
Brand / Company Name (if applicable)
02
Video Info
Video Title or Working Title
Video Type
Brand Intro / Hype
Behind the Scenes
Motivational / Lifestyle
International Trip
Income / Finance
Product Drop
Series Episode
Educational
Other
Target Length
Under 60s
1–3 min
3–5 min
5–10 min
10+ min
Platform(s)
Instagram Reels
TikTok
YouTube
YouTube Shorts
Website
Paid Ads
Shoot Date
Director / Lead
03
Concept & Goal
Core Concept / Idea
What's the story you're telling? Write it like you'd pitch it to a friend in 2–3 sentences.
Goal of This Video
Grow followers
Build brand awareness
Sell a product
Inspire audience
Recruit team members
Document a milestone
Hype / announce
Educate the audience
04
Hook — First 3 Seconds
This is the most important part of the entire video. The hook is what the viewer sees or hears before they even think about scrolling. Start mid-action, with a bold visual, or a question they can't ignore. Never open by introducing yourself.
Hook Type
Cold open — mid-action
Bold visual
Opening question
Shocking stat / number
Sound-driven
Not sure — open to ideas
Describe Your Hook in Detail
05
Shot List
Map out your 6 key shots below. Select the shot type, describe what happens, set a rough duration, and add any notes on vibe or angle.
06
Audio & Music Direction
Music Genre / Vibe
Cinematic / Instrumental
Hip-Hop / Trap
R&B / Soul
Electronic / EDM
Drill
Latin
I have a specific song
Trust ZR Cinema
Energy Level
Low — calm & emotional
Mid — steady & confident
High — intense & hype
Builds — low to high
Specific Song or Artist (if you have one)
Voiceover / Script Notes
07
Visual Aesthetic & Style
Color Mood
Cinematic / Film grain
Dark & Moody
Bright & High Contrast
Warm & Golden
Gritty / Raw
Clean & Minimal
Muted & Desaturated
Editing Style
Fast cuts — montage energy
Slow & deliberate
Mixed — slow then builds
Beat-synced to music
Documentary / natural
Text & Graphic Overlays
Brand / logo reveal
Captions / subtitles
Stats & numbers
Kinetic text / titles
None — visuals only
Reference Videos / Inspo
08
Logistics & Crew
Location(s)
People / Talent on Set
Gear Needed
Cinema camera
Drone / aerial
Gimbal / stabilizer
Lighting rig
Wireless mic
Anamorphic lens
Slow motion
Shoot Deadline
Edit Deadline
Post Date / Window
09
Additional Notes
Budget Range
— Select —
$500 – $1,000
$1,000 – $1,500
$1,500 – $2,500
$2,500 – $4,000
$4,000+
Not sure — need a quote
Anything Else We Should Know
Submitting this brief doesn't lock in a booking — we'll review everything and reach out within 48 hours to discuss your project and confirm availability.
Submit Brief
Brief submitted — we'll be in touch within 48 hours.